One question that I’m frequently asked by animation clients relates to the process used to create the piece from start to finish. In other words, clients want to know how the animation progresses from initial concept, to the final completed animation.
The first step is always gathering client input. Asking questions, lots of questions is key. Such as, “Who is your audience?”, “What are the main competitive advantages that your product offers over your competitors?”, “How does your technology/product/service work?”,”What will be the final use, trade show, PowerPoint, web?”, etc.
After this information gathering stage I then create a written script, basically a description of all the key action phases in the animation, when the occur, and a description of what they look like.
After client input on this stage we then move to storyboard. At this stage I develop the first images of all the key elements (actors) and how the action unfolds. I like to present this via PowerPoint or Keynote, so that the client can just click through successive visuals. This helps provide a clear idea of how the action progresses, and is easy to comment on and receive client input.
After refinements based on client input the next stage is to develop a rough cut of the animation. This takes the form of a simplified animation running at a slower frame rate, usually about 15 frames per second. This is refined after additional client input and then the final stage is to product the final cut animation running at the full 25 frames per second, in the final format that will be used.