The creative director’s vision for this project was a series of highly realistic photo filter or lenses with text around the edge. The text would deliver messaging about the sophisticated financial products and services offered by his client, an internationally regarded investment firm. We began with photographic source materially and built up each filter to be highly realistic. Colors and transparencies were tuned and we built a reflectance in the black portions of each filter that simulated the actual black glossy finish used in actual filters. As a last step, the client provided text for each edge and this was inserted.
Final usage: website, printed brochure, PowerPoint.