Hypertac by Hypertronics, Corp. is a novel electronic connection system used for mission-critical functions in the medical, military, and aerospace industries. The company required a highly detailed image of their flagship product to illustrate its unique operation to prospective clients. Because of the system’s small size (a fraction of a mm) traditional photography was not a solution for providing aclean, high definition image for marketing applications. We converted a CAD file provided by the client for CGI 3D modeling, then developed metallic textures and lighting to achieve the final photoreal animation of the system in operation. The short animation produces an “ah-ha” moment in which one clearly understands how this novel system functions, in a way that still images cannot communicate.
Usage: website, PowerPoint