CGI (Computer Generated Imaging) is a new and powerful visual communication tool.
To describe the power of this technology, and our capabilities in using it, we have listed below 8 project applications, that clients frequently engage us for.
Accelerating the marketing cycle: creating marketing materials while products are still at design stage
Using CGI we create images of product while they are still in design stage. In some case, before even prototypes exist. In doing so, we can provide near photo quality images that can be used to accelerate the marketing cycle. Even though these illustrations are created with our CGI skills, our clients frequently refer to them as photographs, which gives an idea of the uncanny realism that can be achieved. These illustrations are deployed in marketing brochures, website, white papers, PowerPoint presentations, and trade show displays. In some cases, we animate these illustrations to communicate a new product’s competitive advantage.
From idea to reality: creating realistic images from sketches
We work with many clients who have a concept for a new product, and need funding/venture capital to move their project forward. For these projects our clients usually provide a rough sketch of the product or even a simple verbal description. We use CGI we create a near photo quality illustration or animation for the client’s intended audience.
Simplifying complex operations with animation
It is often said that a picture is worth a thousand words. We say, an animation is worth a million. When motion is involved, it becomes extremely challenging to communicate the operation of a complex system or machine using only 2-dimensional diagrams. And the last thing one wants in a marketing presentation are prospects with puzzled looks on their faces. For this need animation is the clear winner. A short 15-30 second animation is highly effective in describing complex mechanical systems.
Illustrations for advertising and marketing
We work with art directors to achieve their vision for a marketing piece. A recent example of this was a project with a large financial firm. The art director needed a near-photo quality illustration of three camera filters with marketing copy around the edges. An expert photographer could have created this shot by actually purchasing filters, adding white letters around the rims, and then doing a photoshoot. But it would have been arduous, expensive, and time-consuming. Plus, the client had future uses for the illustration in which different text would need to be substituted, starting the process all over. We offered highly realistic CGI as a solution. We created 3D models of the filters, placed on a table as directed, then added colors, realistic reflections, highlights, and white lettering along the rim. Later we created other versions of this illustration by reusing the 3D work already completed, providing a quick and cost effective solution for additional marketing applications.
Replacing conventional photography
We use CGI to replace the traditional photoshoot for product photography. CGI illustration is in some case nearly impossible to tell from conventional photography. Plus, it offers cost and time savings. In addition, many products incur design changes over their lifespan. Using CGI means that the original illustrations can be updated as your project changes over its lifecycle.
We get many requests for cutaway views of machines, components, buildings, etc. For these projects we create an exterior view in CGI and an interior view, then cutaway the exterior to reveal and highlight the components within. Cutaways can also be done in animated sequences, which are both dramatic and eye-catching.
Illustrating at the micro scale
Some products are too small to successfully photograph. Heart stents and micro-scale electronics are two examples. Close-up photography cannot be successfully used for these types of products because photography reveals the minute irregularities that occur in the manufacturing process. Instead of the product looking sharp and precise, it looks sloppy and badly manufactured. CGI eliminates these irregularities and shows product in a ideal level of perfection.
Animation at the micro scale
Even more difficult then micro-photography, and in many cases impossible, is the animation of nano-scale products and components. For these needs, we first create your project in CGI, next we develop an action script describing the action that will unfold in the animation. The action script is simply a written description of the actions that will occur in the video. Finally, we assign motion paths and a smooth and precise animation is created.
Technical background and industry groups
We have working knowledge in a wide range of technical and scientific subject matter. Industry groups include: medical devices, Homeland Security, solar and green tech, robotics, food photography, chip fabrication, defense and military applications, packaging and display design, consumer electronics, green lighting technologies, cctv security systems, shipping and transit, architectural design, building systems, manufacturing, optical and electronic networks, biosciences, border security, and finance.
We have expert level skills at taking client input and generating novel concepts for expressing client messaging. We are able to pinpoint key points in client message and providing clear, concise visual solutions in the form of illustrations and animations.
Project management and client communication
Well managed projects means getting to your end goal quickly and efficiently. It’s our goal to make this process as easy as possible for our clients. And we do!
We bring 14 years of professional project management to all projects. In addition, we are highly experienced at getting input and approvals in timely fashion to keep projects on deadline and on budget. In addition, we provide project workplans and timelines as required.